TikTok may get all the buzz, but Facebook is still the most-used social platform in the world… by a long shot.
Despite stuff scrutinizingly 20 years old, Facebook continues to be an wool behemoth in the social media world—one that brands and social media marketers can’t sire to ignore.
So we’ve pulled together dozens of essential Facebook statistics, updated for 2024, to help paint a picture of just what’s happening on Facebook right now. Consider this your trickery sheet for understanding the ever-changing demographics, user behavior, and razzmatazz practices of the OG social network.
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General Facebook stats
1. Facebook has increasingly than three billion monthly zippy users
As of the second quarter of 2023, Facebook had 3.05 billion monthly zippy users, despite the app’s unthriving popularity among the youth demographic. Meta moreover reported in the spring of 2023 that 3.96 billion people use at least one of their cadre products (Facebook, Instagram, WhatsApp, or Messenger) every month.
2. More than 2 billion people use Facebook daily
The number of daily zippy users Facebook has is scrutinizingly increasingly impressive than its monthly numbers: 2.09 billion users log in to the app or site each day—a number that’s up 5% since 2023.
3. Facebook is the most popular social network in the world
With that number of monthly zippy users, it’s probably no surprise to learn that Facebook ranks as the most-used social network in the world currently. The runner-up, YouTube, has a mere 2.4 billion monthly zippy users in comparison.
4. Facebook.com is the third-most visited website
According to SimilarWeb, Facebook ranks third in the world—under Google (#1) and YouTube (#2).
5. 1.3 billion fake Facebook finance are removed quarterly
Spam finance and fraudulent finance are an issue for the social media platform. On average, increasingly than one billion fake Facebook finance are removed each quarter.
6. India is Facebook’s biggest audience
With 314 million users, India has increasingly finance than any other country in the world. The United States is the second most zippy country on Facebook, with 175 million users. (Indonesia, Brazil, and Mexico follow.)
7. By 2027, Facebook will reach 75% of the world’s population
Statisticians project that Facebook’s reach will protract to grow in the next several years, and by 2027, may reach 75.79% of people virtually the world.
8. 30% of U.S. adults regularly get news from Facebook
YouTube is the second-most popular social media source for news, but Facebook takes the lead with 30% of American adults.
9. The weightier time to post on Facebook is between 8:00 a.m. and noon, Tuesday or Thursday
Of course, your mileage may vary. The weightier time to post on Facebook really depends on your specific regulars and their social habits, but on average, posting between 8:00 a.m. and 12:00 p.m. on Tuesdays and Thursdays seems to be a sweet spot. (Hot tip: Hootsuite’s scheduling tool can suggest custom posting times to optimize your reach.)
Facebook user stats
10. Increasingly than 56% of Facebook users are male
The Facebook user wiring skews increasingly male than sexuality in 2024 (though please note that this data set did not worth for non-binary users). 56.3% of users identify as male, while 43.7% of users identify as female.
11. 5.6% of Facebook users are over 65 years old
Though Facebook increasingly has a reputation as a unscratched space for boomers, there is minimal participation from users of this demographic. Only 5.6% of Facebook users are older than 65.
12. Millennials make up scrutinizingly half of Facebook’s audience
The group that first launched Facebook to world fame is still highly zippy on the social media platform. Just over 49% of users are between the month of 25 and 44.
13. Teenagers are less likely to use Facebook now than they were 10 years ago
Things transpiration a lot in a decade. According to Pew Research, only 33% of teenagers have an zippy Facebook account, lanugo from 71% in 2014-2015.
14. Only 19% of teens use Facebook daily
And just 3% of teenagers weather-beaten 13 to 17 report that they’re on Facebook “almost constantly.” YouTube and Tiktok, on the other hand, have captured the teen market: 71% of teenagers visit YouTube daily and 58% unshut up TikTok on that schedule.
15. Middle- or lower-income teens are increasingly likely to use Facebook than teens from higher-earning families
While fewer teenagers are using Facebook overall, those who are using it tend to come from lower- or middle-income families. For instance, 45% of teenagers from families with yearly incomes under $30,000 report using Facebook, but only 27% of teens from homes with yearly incomes of $75,000 or increasingly do the same.
16. Increasingly than 20% of Facebook users are between 18 and 24
Maybe they’re on TikTok, too, but that valuable 18-to-24-year-old demographic finance for 21.5% of Facebook’s large audience.
Facebook usage stats
17. Users spend scrutinizingly 20 hours a month on Facebook
It’s practically a part-time job! Facebook users on stereotype log in to the app or website scrutinizingly 20 hours a month. That works out to an stereotype of well-nigh 40 minutes per day.
18. The average engagement rate is less than 1%
Don’t be discouraged if you’re not getting the likes and comments you once were. It’s totally normal to have a low engagement rate. In fact, the stereotype Facebook Page has an stereotype fan engagement of just 0.07%.
19. Image posts have the highest engagement
While the stereotype engagement rate overall can be quite low on Facebook Pages, images tend to capture a little increasingly action, with an stereotype interaction rate of 0.12%.
Get our 2024 Social Trends report, and dig into the juicy data that’ll help you reach your goals in 2024—which is shaping up to be social’s weightier year yet.
20. Link posts have the lowest engagement
Maybe this is your sign to stop sharing so many links? Link posts on Facebook Pages have the lowest engagement rate of any type of Facebook post, with 0.03%.
21. More than 80% of people wangle Facebook on their phones
If you were waiting for a sign to go mobile-first with your wayfarers designs, this is it: 81.8% of Facebook users only use a mobile phone. Only 1.5% use a palmtop or desktop exclusively.
Facebook stats for business
22. Increasingly than a billion people connect with businesses on Facebook each week
That Facebook Messenger is a powerful tool. Sheryl Sandberg reported that every single week, increasingly than a billion Facebook users reach out to businesses using Facebook’s messaging tool.
23. 200 million businesses use Meta apps
Facebook and its sister apps (Instagram, WhatsApp) are in the merchantry of helping small business, it seems. Increasingly than 200 million brands use the platforms to create virtual storefronts and connect with customers every single month.
24. 91% of organizations have a Facebook presence
Businesses of all kinds use Facebook, and the numbers don’t lie. Increasingly than 90% of brands have a presence on Facebook. Instagram and LinkedIn are the other most worldwide social media platforms for businesses to use. The least likely? BeReal.
25. …but only 62% of brands are confident that Facebook delivers ROI
Though most modern brands do turn to Facebook for marketing and razzmatazz purposes, only 62% of companies report that they finger an investment in Facebook has brought them a return on that money.
26. The most popular Facebook Fan Page is… Facebook
The most popular Facebook Fan page is for Facebook itself (with increasingly than 214 million fans). Other top brands (or celebrities) on Facebook include Samsung, Cristiano Ronaldo, Real Madrid CF, Coca-Cola, FC-Barcelona, and Shakira.
27. Brands post an stereotype of 5 times a week on Facebook
Those benchmarks transpiration quite significantly, depending on your industry, though. Media brands post far increasingly than stereotype (73.5 posts a week), while supplies and instillation companies do much less (2.5).
28. More than half of users take whoopee without seeing a brand’s Story.
58% of Facebook users scan a brand’s website for increasingly info without seeing a product or service in a Facebook Story. (And 31% report going to a store to trammels out a merchantry in person!)
Facebook ad stats
29. Facebook revenues will hit $170 billion this year
Facebook’s 2023 yearly global revenue was well-nigh $152 billion USD. Ad execs are predicting a imprint year for 2024, though, estimating a $170.82 billion revenue, a rebound from a few years of pandemic-influenced slump.
30. Facebook’s ad reach is 1.98 billion
If you’re advertising on Facebook in 2024, you’ve got a potential ad reach of 1.98 billion people.
31. Ad impressions increased by 31% last year
Across Meta’s family of apps (Facebook, Instagram, WhatsApp, and Messenger), ad impressions went up by increasingly than a third, all while the stereotype price per ad dropped by 6%.
32. The stereotype click-through rate on Facebook ads is 1.4%
When sorted by industry, wardrobe and footwear had the highest CTR for Facebook ads, at 2.06%; healthcare Facebook ads only had a 0.73% click-through rate. But clickthroughs aren’t the only way to measure the success of your social media ad campaign. Impressions might be a increasingly meaningful number, depending on your social media goals.
Facebook shopping stats
33. 37% of Facebook users will make a purchase on the platform in 2023
Facebook Shops are booming in popularity and indulge shoppers to explore and purchase products within the app itself. This goes vastitude just social selling: this is full-on ecommerce.
34. Facebook is the leading platform for social commerce
In 2022, 63.5 million people made at least one purchase via Facebook. Instagram is a tropical second, putting Meta at the top of the charts for social-media shopping experiences. This stat includes Marketplace in wing to Facebook Shops, a sales opportunity increasingly brands might want to consider.
35. 19% of U.S. consumers start their shopping search on Facebook
When people are ready to research their next purchase (big or small), they’re increasingly likely to turn to social instead of a search engine. While Amazon, search engines, and Google are at the top of the shopping pipeline still, Facebook is creeping up as a contender. Better polish up those social SEO skills.
Facebook video stats
36. 50% of time spent on Facebook is spent on video
According to Facebook, 50% of time spent on Facebook or Instagram is spent watching video content.
37. More than 2 billion people watch videos on Facebook each month
And a whopping 74% of Facebook In-Stream non-skippable video ads are viewed all the way through.
38. Facebook Reels rumored for 3.3% of ad impressions on the platform in 2022
But Reels ads have well-nigh half the potential regulars of Stories ads. Advertisers with a solid Reels razzmatazz strategy can proceeds an wholesomeness by getting in on this ad placement while it’s still a relative novelty.
39. Reels’ share of daily social time is plateauing
After a hot start, Reels is now revenue-neutral. Meta said in its Q3 earnings that it will transpiration its focus from reels to video in a increasingly comprehensive way.
40. 65% of U.S. users like watching Stories to finger tropical to friends
That’s not the only goody reported for Instagram Stories. Increasingly than 70% of U.S. users stipulate Stories indulge them to wits new things vicariously, while 57% say Stories make them finger part of a community.
41. Vertical video with audio has a 35% higher click-through rate on Facebook
Want your Reels ads to really stand out? Incorporate audio.
Facebook reports that vertical video ad spots that include audio full-length a 35% higher click-through rate than video ads without sound. You’ll moreover see improved conversion rates and improved ROI for your ad spend. (Adding Reels to existing campaigns moreover increases click-through rates wideness all ad placements by 56%!)
Facebook Threads stats
42. Threads reached 1 million users faster than any other app in history
In its first five days, Threads earned over 100 million sign-ups. This tapped the previous record set by ChatGPT. Instagram itself took two and a half months to reach that number of users.
43. Instagram Threads currently has 15.36 million zippy users
A pretty impressive number, plane with some sorriness without its blockbuster launch in the summer.
44. India is the country with the most Threads users
More than 54 million users downloaded the Instagram Threads app in July 2023 — that was 33.5% of all Threads users at that time.
45. Visits to Threads’ website are dropping
Right out of the gate, Threads (run by Meta) was a hot-ticket platform, with 50.22 million visits in its first week. But as of October 2023, Threads is generating 10.56 million visitors weekly.
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