Forgive us for using a technical term, but it’s veritably bananas how far AI has come in the past year. And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better—especially when it comes to AI marketing tools.
If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer. With the right software, companies with minimal resources can compete with the big boys.
AI marketing software can help typhoon content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. Seriously, just imagine what your marketing team could succeed with a little (digital) helping hand.
Ready to step up your social media marketing with a little help from strained intelligence? Read on for our master list of the weightier AI marketing tools for 2024.
25 weightier AI marketing tools for 2024
A quick caveat surpassing we swoop into our list of the weightier AI marketing tools for 2024: the “best” software for you is going to be totally dependent on your social media goals.
So surpassing you lean into the world of automation and prefer every tool here, take a minute to think well-nigh what parts of your current process could use scaling or streamlining.
AI marketing tools for social media
1. Hootsuite
Managing social media = 25 jobs. Creating content, posting to multiple networks, learning well-nigh your audience, providing consumer support, reporting wins to your boss… It’s a lot.
Hootsuite can help you do all of that (and more) from one user-friendly dashboard that works with Facebook, Instagram, X (formerly Twitter), LinkedIn, TikTok, Pinterest, and YouTube.
With Hootsuite, you get:
- An easy-to-use social media scheduler
- Personalized recommendations for best times to post
- Intuitive analytics for all your social accounts
- One inbox for DMs and comments from every network
- Industry benchmarks and competitor analytics
- Simple social media monitoring tools
- Integrations with all of your other tools, including Canva, Hubspot, Shopify, Mailchimp, Microsoft Dynamics, and 200 more
But hey, this is a story well-nigh AI marketing tools… and Hootsuite veritably delivers there, too.
OwlyWriter is built on ChatGPT’s pioneering language model, but it moreover includes all of our winning content formulas that took over 14 years of research to develop.
OwlyWriter AI instantly generates captions and content ideas for every social media network. It’s seriously easy.
Start self-ruling 30-day trialOwlyWriter can:
- Write a new social media caption in a specific tone of voice
- Write a post based on a link (e.g., a blog post or a product page)
- Generate post ideas based on a keyword or topic (and then write posts expanding on the idea you like best)
- Identify and repurpose your top-performing posts
- Create relevant captions for upcoming holidays
Try OwlyWriter AI for free
If you’re fine with writing your own captions but need a little help generating relevant hashtags, Hootsuite’s AI hashtag suggestion tool is a game-changer.
We all know hashtags are kind of a secret weapon when it comes to expanding your reach, but coming up with the right hashtags on your own can be…tricky.
Hootsuite’s AI suggestion tool is built right into the Compose window, so it’s super easy to generate smart hashtags while you write and schedule your content. Our AI technology analyzes both your caption and the images you’ve uploaded to suggest the most relevant hashtags.
And if you’re handling consumer service via social media, Hootsuite Inbox moreover features some powerful AI capabilities. With Hootsuite Inbox, you can underpass the gap between social media engagement and consumer service — and manage all of your social media messages in one place.
Beyond collecting all your DMs into a handy package, Inbox moreover features:
- Automated message routing
- Auto-responses and saved replies
- Automatically triggered consumer satisfaction surveys
- AI-powered chatbot features
Take Hootsuite Inbox for a test drive
Price: Starts at $99 for professional plans
Who it’s weightier for: Social media managers, digital marketing professionals, small to large businesses, content creators
Manage all your messages stress-free with easy routing, saved replies, and friendly chatbots. Try Hootsuite’s Inbox today.
Book a Demo2. Hootsuite’s self-ruling AI tools
Subscription plans gettin’ you down? Not to fear, Hootsuite has free AI content megacosm tools you can use right now:
- Caption generator. Curious well-nigh OwlyWriter AI or other AI writing tools? Try out caption generation for free. This generator isn’t as wide as OwlyWriter. Still, unlike ChatGPT, it’s optimized for social media and custom-creates your caption for your chosen platform in one of five languages. Nice.
- Username idea generator. Identity crisis? No problem! With Hootsuite’s username generator, you can reinvent yourself in a few seconds flat.
- About/bio writer. We get it—it can finger worrisome to write well-nigh yourself. Let Hootsuite sum up the special sauce of your life automatically.
- AI hashtag generator. Not sure how to tag your latest Insta post for maximum exposure? Our hashtag tool is here to help. (And if you want suggestions based on an image or video? Sign up for Hootsuite for the full multimedia experience!)
Price: Free!
Who it’s weightier for: Content creators, small teams, businesses just whence their social media journeys
AI tools for content marketing
3. ChatGPT
Does ChatGPT plane need an introduction? It’s wilt the default name for “AI content creation.”
A natural language processing (NLP) chatbot, ChatGPT can comprehend and generate material that sounds like a real person wrote it, including blog posts, social media postings and more.
Price: Free! The “ChatGPT ” subscription financing $20 a month and offers faster response times and early wangle to new features
Who it’s weightier for: Developers, businesses with AI integration needs, content creators, consumer support teams
4. Dall-E by Open.ai
Dall-E is the visual sibling of ChatGPT, an AI-powered solution for graphic design. Provide a text prompt detailing your visual concept, and Dall-E brings it to life.
Dall-E is great for crafting original graphics for blog posts or social media, prototyping designs, or developing web graphics.
It’s not the weightier for creating trademark elements like logos or packaging designs, though. Trademark identity, without all, calls for increasingly than just aesthetics.
Price: Dall-e charges by the image, with the pricing ranging between $0.016 an image to $0.040 depending on the scale and resolution.
Who it’s weightier for: Graphic designers, artists, creatives, marketing professionals
5. Copy.ai
Copy.ai streamlines the copywriting process by generating almost-ready-to-publish drafts requiring minimal human editing.
Just provide a topic and creative direction; you’ll get outlines, articles, social posts, and sales emails in a few seconds. Try this AI marketing tool out if you need to generate written content rapidly at scale.
Price: The vital plan is free, with pro plans starting at $36 a month
Who it’s weightier for: Content writers, copywriters, marketers, small merchantry owners
6. JasperAI
A major ChatGPT competitor, JasperAI’s specialty is its worthiness to worth for tone. That makes it a unconfined tool for generating on-brand articles, social media posts, and scripts that unceasingly reflect your voice.
JasperAI moreover facilitates content translation into 30 languages and integrates with tons of variegated applications.
Try using JasperAI to generate content ideas and outlines or translate content for global audiences. (That stuff said, leave the big stories to human professionals.)
Price: From $39 a month
Who it’s weightier for: Individual content creators, collaborative marketing teams
7. Canva
Creating a trademark from scratch? Work with a graphic diamond professional. Looking to repurpose existing content and maintain visual consistency using a library of graphic templates? Canva is a unconfined tool to alimony in your toolbox.
Canva isn’t just for social graphics; it covers document design, presentations, and more.
Plus, with the introduction of Magic Design, Canva utilizes AI-powered content megacosm to generate matching templates based on uploaded media, making it efficient to repurpose content wideness various platforms.
Price: A vital worth is free, but to wangle premium content and new tools (like Magic Design), prices start at $18.99 a month
Who it’s weightier for: Designers, small merchantry owners, social media managers, students
8. Midjourney
Similar to Dall-E, Midjourney creates graphics using AI prompts. It operates as a Discord bot, which ways it’s very user-friendly, and you can enable art megacosm from anywhere—even your phone.
While anyone can learn to create prompts in Midjourney, getting the results you want takes a bit of practice—check out our AI art prompting guide.
Advanced Midjourney options include specifying features like a transparent background, speciality ratio, and art style.
Price: From $10 a month
Who it’s weightier for: Advanced AI image users, graphic designers
9. Synthesia
Synthesia enhances video production, plane if you’re the most camera-shy marketing person on the planet. It uses AI avatars to quickly transform video scripts into finished videos.
The platform offers industry-specific templates that facilitate quick script creation. Plus, users can review and edit the video surpassing publishing, all within the software.
Use it to create quick how-to tutorials at scale or generate clips for Reels and TikTok.
Price: Starting from $22 a month
Who it’s weightier for: Video editors, marketing professionals
10. Murf
Murf specializes in generating real, human-sounding voices for reading scripts. The platform’s AI voices are created from real people, permitting you to produce studio-quality audio in 20 languages.
You can plane clone your own voice for authenticity and time savings. It’s a unconfined tool for recording voiceovers for social videos, podcasts, or trademark presentations (though, as with many AI tools, it’s not the weightier for long-term branding).
Price: The entry level plan is free, with increasingly wide tools misogynist starting from $19 a month
Who it’s weightier for: Teams interested in multimedia production
11. Podcastle
Looking into video or audio podcasts? Podcastle might be for you. This AI-powered podcast recording and editing app allows you to record video and audio streams, including virtual interviews with up to 10 participants.
Podcastle’s AI-powered editing automates tasks like wearing out silence, suggesting prune trims, and minimizing noise while maintaining resulting volume levels.
In other words, this is a unconfined option if you’re starting a new podcast and need easy audio and video editing tools (and a fancy voice-cloning feature). If you’re increasingly experienced in the podcast world, though, this might be too vital for your needs.
Price: Vital plans are free, with increasingly wide functionality misogynist from $12.99 a month
Who it’s weightier for: Beginning podcasters
12. Quillbot
QuillBot differentiates itself by helping you rephrase existing content creatively. It goes vastitude vital synonym changes—QuillBot can simplify or expand content for brevity or detail.
It moreover offers unique extensions, including a web research AI search tool, a quotation generator, and a “co-writing” sentence completer.
Use Quillbot to repurpose content or generate multiple versions of the same story.
Price: Some functions misogynist for free, but to wangle all the tools, plans start at $8.33 a month
Who it’s weightier for: Social media managers looking to repurpose existing content
13. Magic Studio
Wanna level up your product pics? Magic Studio is your new go-to. This AI tool caters to brands aiming to hoist their visual presence.
Magic Studio helps instantly place your best-sellers on sleek backgrounds, remove unwanted objects, and generate photos based on text prompts. It’s moreover a unconfined tool for creating all-star profile pics.
Price: Some functions are free, but pro plans start from $7.49 a month
Who it’s weightier for: Ecommerce brands
14. DeepBrain AI Studios
DeepBrain AI Studios offers a user-friendly platform for AI video creation, converting text to video seamlessly. (It’s honestly a little spooky.)
Thanks to customizable photo-realistic AI avatars, the intuitive tool empowers beginners to create high-quality videos without actors, filming teams, or expensive equipment.
Price: From $29 a month
Who it’s weightier for: Video editors, brands with YouTube channels
15. Acrolinx
Acrolinx goes vastitude just churning out content for blog posts. It serves as a trademark watchdog, ensuring content aligns with trademark guidelines. Set your style, tone, grammar, and specific language, and Acrolinx will help you generate content that never deviates from the trademark vision.
Its AI Video Generator converts text to video, and photo-realistic AI avatars can be tailored to suit your brand.
Price: Price misogynist upon request
Who it’s weightier for: Enterprise brands, marketing professionals
AI tools for SEO
16. Keyword Insights
Keyword Insights is a robust SEO tool that features an wide AI writing teammate specifically tailored for trendy content creators.
The integrated platform seamlessly combines content research, writing and search optimization. The writing teammate within Keyword Insights offers AI functionality while fostering a touch of human-AI collaboration.
Price: Access to some SEO tools are free, with a vital plan starting at $58 a month
Who it’s weightier for: SEO professionals, content marketers
17. Surfer SEO
Surfer SEO is a tool designed to enhance the content quality of web pages, ensuring higher rankings on search engine results pages (SERPs).
It meticulously analyzes SERPs for relevant search terms and compares your content versus the insights gleaned from top-ranking pages. Surfer SEO evaluates keywords and various ranking metrics, providing you with valuable suggestions to optimize your content for search engine optimization. It moreover offers an outline generator and keyword research tools to help you create SEO-friendly content from the outset.
Price: Starting from $96.39 a month
Who it’s weightier for: Agencies, brands ready to scale
18. GrowthBar
GrowthBar employs GPT-3 AI technology to automate content generation and offers suggestions for keywords, precise word count, links, images, and more.
This tool excels in providing comprehensive backlinking strategies and creating outlines for blog post content. Bonus: Growthbar offers a Chrome extension for widow convenience.
Price: From $36 a month
Who it’s weightier for: Content marketers, bloggers
19. Frase.io
Frase.io is a handy tool for creating SEO-optimized content efficiently.
Just enter a topic, and Frase automatically compares and extracts data from top sites using the same keyword. The AI-driven marketing tool then generates an SEO-friendly outline, permitting you to create content that’s increasingly likely to rank in the SERPs.
Price: From $15 a month
Who it’s weightier for: Editors, content strategists, SEO experts
AI tools for advertising
20. Albert.ai
Albert positions itself as your “self-learning digital marketing ally,” with features that help it process and unriddle regulars info and tactical data at scale.
Albert is whiz at optimizing and generating budgets. But it’s moreover designed to help with strategy and structure, so you can get increasingly reach for less.
Price: Contact for a customized pricing plan
Who it’s weightier for: Digital marketers
21. Skai
If you’re in marketing in 2024, chances are you’re delivering to a tuft of variegated outlets and platforms. Skai is all well-nigh optimizing for an omnichannel strategy.
The tool uses AI-powered tech to collect and classify unstructured data points to gather insights well-nigh your unique market. Skai’s Creative Intelligence AI will plane review your ad creative to offer feedback and tactics.
Price: Price on request
Who it’s weightier for: Omnichannel advertisers
22. Wordstream
Wordstream is flipside AI-based program defended to elevating your razzmatazz game. It uses machine learning (ML) to optimize ad campaigns wideness a variety of social media networks.
Wordstream’s key features include ML-driven ad performances, cross-channel towage of PPC ads, and comprehensive wayfarers analysis. It’s helpful whether you’re fine-tuning existing social media ads or crafting a new wayfarers from the ground up.
Price: Price on request
Who it’s weightier for: Small businesses, agencies
AI tools for market research
23. Brandwatch
Brandwatch is notable for its wide-stretching reservoir of consumer intelligence, specifically designed for analyzing data at scale.
Its AI capabilities generate valuable insights, statistics, and aggregated data. This streamlined tideway allows users to spend less time deciphering data and increasingly time implementing high-level takeaways.
One noteworthy feature: It can integrate with tools like ChatGPT, facilitating the production of natural language summaries for data sets.
Price: Available with Hootsuite’s Enterprise finance (request a demo now!)
Who it’s weightier for: Digital strategists, trademark managers
24. Brand 24
Brand24’s AI social media monitoring tool allows brands to stay on top of real-time feedback, both positive and negative.
It conducts a comprehensive wringer of conversations spanning the web regarding the brand, products, and competitors so you can be as informed as humanly possible well-nigh the state of your reputation.
Beyond reputation management, Brand24 helps you assess ongoing marketing campaigns and resolve emerging issues before they escalate.
Price: From $99 a month
Who it’s weightier for: Brand managers, social media managers
25. Optimove
Optimove is a comprehensive consumer data platform offering a unified view of consumer policies and insights.
Optimove features include wayfarers performance evaluation, hyper-segmentation, A/B testing, and multi-channel tracking. The tool can provide valuable insights, aiding in decisions well-nigh wayfarers optimization and managing consumer exposure to marketing emails.